Over the past few months, I’ve been working with Madison folk band The Sills on their debut full length album. After much toiling and sacrifice, it is finally here. This was my first glimpse at what it takes to independently produce an album. I learned many new things along the way.
I joined the band last year in September only one week after I landed in Wisconsin. They found me via my profile on Bandmix.com. I immediately took to their music. Partly because that musical world was so alien to me but also because of the sheer strength of the songs. The band had an eclectic mix of styles ranging from folk to rockabilly while having a coherent and recognisable sound. They were also driven enough to go to a studio to record an EP.
It had been a while since I had worked on an original project and I really wanted play new music I would have some creative input in. Being new in town, I didn’t want to start my own group just yet knowing it would take some time to put a group and material together from scratch. I really wanted to gig as soon as possible to get established on the scene. The Sills were the perfect band for me. They already had a ton of original material and were ready to gig but they also gave me the freedom to create my own bass parts. I slotted right in to the group and in a couple of weeks we were playing out.
They also had plans to record a studio album. Most original bands never even get to this point because it requires a real commitment. Not just time but also money. In my experience, it is very unusual to find a group of 6 people who get along, play well together and are committed enough to actually see a project through. Working with the Sills was so easy compared to some groups I’d worked with before.
After we had spent a couple of months doing shows and refining our arrangements, we were ready to record with Ken Koeppler at the Sound Garden Studio. We decided to record the band live (bass, drums and guitars isolated) with guide vocals to be redone later. We wanted a raw and honest sound and we play more sensitively when we can listen to each other. No click tracks were used. All 10 songs were recorded in one day with extra guitars, drums and vocals added over the next couple of months. Ken was very easy to work with and did a professional job for a very affordable price.
The artwork for the cover was designed by the guitarist James McKiernan and handprinted by the band. Each sleeve is unique because the plates would sometimes move a little and the amount of ink would vary. It was cheaper for us to do it ourselves but we also came away with a really cool product.
The album was finished and we were all very pleased with the result. Now, we had to begin promoting.
I was given the duties of maintaining the band’s online presence which is really the main form of promotion today. Simply gigging is not effective in building a fan base. It is much easier to promote online on sites such as ReverbNation, Facebook and Myspace. There are many avenues to sell original music. Some ask for money upfront, like Itunes while others don’t, like Bandcamp. They all have their pros and cons. The hardest thing is to get people to go and check it out in the first place.
In the end we decided to give the digital album away for free while allowing donations through Bandcamp and sell copies at gigs for $7. Piracy, for better or worse, has made music free. On one hand I think musicians should be paid for what they do as any other profession but on the other I would also rather have as many people as possible listening. We just want to cover our costs and get people to our shows more than anything. So far, more people have been paying than not, which restores my faith in humanity. The reality is that the world has changed and musicians now need to adapt to a new environment, which will no doubt breed exciting new ideas.
The album is available for free download from this website. If you like us but can’t afford to pay, please share the link with your friends! The next show is on May 16th at Segredo on University Ave as part of a Raw Artists showcase. Get more info on the gig here.

















oing to miss beautiful laid back NZ and I also know if it all doesn’t work out, I can always come back and pick up where I left off here.